McCarthy Uniforms has been supplying crested high school uniforms direct to school boards for over 60 years, but when they decided to sell dress code-ready clothes direct to consumer, they reached out to Art & Science for help.
Starting with a name and little else, we worked with McCarthy Uniforms to develop the “Navy & White” brand, producing everything from visual identity, photography, and marketing materials to a shiny new e-commerce website. All in less than three months.
Scope:
- Planning and coordinating lifestyle photoshoot
- Making sure all children’s parents provided media release forms
- Contacting and sources photographers
- Mood and story boarding shots needed for the website
- Logistics of photoshoot
- Planning and coordinating product photoshoot
- For all product and collection
- Managing post-production editing
- Managing the website design
- Discovery/Strategy
- UX/wires design
- Brand Identity
- Website design
- Website development
- Coordinating content delivery
- QA & Delivery
Natalia Ortiz 