Ellie Mae is a Toronto-based fashion house that designs and manufactures luxury clothing and accessories. Although the brand has developed a loyal, cult-like following, Ellie Mae approached Art & Science to help expand their customer base.
After an initial UX audit we identified and implemented a number of improvements to the interface that have improved the store’s conversion optimization.
Given Ellie Mae’s huge popularity on Instagram, creating a seamless mobile shopping experience was key. Working within the structures of their existing Shopify build, we completely revamped the product details page, and the purchase workflow for mobile.
Scope:
- UX Audit & Strategy
- Maintenance, redesign and optimizations to Ellie Mae’s Shopify website.
Natalia Ortiz 