Formerly known as Genworth Canada, Sagen is one of the largest mortgage insurance providers in Canada. Servicing lenders and brokers, they work to make the homeownership dream an accessible reality for Canadians.
Looking to evolve their brand, reimagine their website and launch a digital campaign in unison, the engagement spanned every team within the agency.
Scope:
- Coordinating photoshoot for the Top 100 Women of Influence List
- Pre-production logistics
- Photographer sourcing
- Managing post production editing
- Production logistics
- Managing creative team to develop Sagen’s bi-annual Homebuyer’s Guidebook; Digital & Print
- Content delivery
- Visual identity
- Copywriter management
- Quality Control
Natalia Ortiz 