At GALE Partners, I am currently the Global Delivery Project Manager working on the MilkPEP account. I’ve had the amazing opportunity to work closely on got milk?’s newest campaign “You’re Gonna Need Milk For That”.
We kicked it off the campaign with “The Wall,” a two minute film creative directed by Oscar-winning filmmaker Jimmy Chin, featuring competitive sport climber Kai Lightner scaling a 30-story building in Kansas City. The film spotlights milk’s performance-fueling power.
The newest stunt, titled “The Fridge”, captures local Albertsons shoppers unexpectedly coming face-to-face with Olympians Kristin Armstrong Savola and Ariel Torres, when they take a peek behind the milk section cooler.
In this campaign, I’ve had the pleasure to work on:
– Out of home campaigns; New York City, Dallas, Los Angeles, and Chicago
– Digital banners; Static and HTML
– Email marketing campaigns
– Website maintenance management; milkpep.org & gonnaneedmilk.com
– Social media content development
– Consumer insights & reporting
To learn more about this campaign, please visit: http://gonnaneedmilk.com/
Natalia Ortiz 