King’s Ransom

King’s Ransom | Co-Founder & Executive Producer

King’s Ransom — a lifestyle, a vision, an attitude. We wanted to represent the GTA with pride and move within the streetwear space honourably. Less exclusive, and more inclusive.

A few years ago, when we both worked together, I saw this dope logo Dylan made. A crown made up of 416 roman numerals. The power it held on me was so much so that I even got it tattooed. We imagined the crown being bigger than merch and deeper than t-shirts, but time wasn’t in our favour.

Then came COVD and we found ourselves with plenty of time. That’s when we made things official, incorporated and laid out a foundation for this brand.

We found that most brands in the “streetwear” space take advantage of exclusivity and use insane price tags to justify how “cool” they think they are. Our business model was to wave middle finger to companies that feed off of the people without giving back. This was our way of toppling monarchies; reminding consumers that streetwear brands should first and foremost stand for the streets they claim.

King’s Ransom draws inspiration from medieval symbolism, modern fashion trends, and futuristic elements. Our fight to level a rigged playing field is as old as time itself; by pulling from the past, present, and future we strive to create a truly timeless aesthetic.

Our signature icon may seem like a stylized broken crown but it’s also Toronto’s classic area code 416 in Roman numerals. The brand’s guiding beacon is our city, everything we do is for Toronto and every creative vendor we collaborate with is from Toronto. We want everyone to wear King’s Ransom products like a jersey with a level of pride in this city we’re all tied to.

As a business owner, I’ve had the opportunity to dive into every aspect of what it took to grow a brand. From coordinating photoshoots, producing videos, sourcing our products, handling the creation of our Shopify website, shipping and handling, operations logistics to writing thank you notes to all those who purchased.