GALE | Post-producer
We mined Reddit for Milk comments related to performance.
With their users’ permission, we took those real milk comments and placed them on a regular and chocolate milk background.
We found this Reddit post from the r/HydroHomies community asking us: is this true? On the same billboard, we wanted to answer that yes, it is, with a CTA to learn more.
In this project, I assisted in the pre-production & managed the post-production:
- Coordinated review meetings with internal and external stakeholders.
- Post-production on over 35 out of home boards spread across the United States
- Post-production on over 50 HTML5 (animated) & Static banners
- Post-production and edit of social video in varies sizes that included stock video & animation


