Milk | TwitchCon

GALE | Assistant Producer

In our latest partnership, MILKPEP and GALE showed up to TwitchCon–the premier event for live-streaming video and gaming–as the Performance Drink for Gamers. Our skill-testing activation put some of the platform’s favourite streamers head-to-head to find the fastest hands at TwitchCon and to show off milk’s performance power in a new kind of sporting arena.

In this project, I assisted in the pre-production & managed the post-production:

  1. Concept and Pre-production:
    • Managed the development of the animation concept and storyline.
    • Managed the storyboard and animatic to visualize the sequence of scenes.
    • Drafted a production schedule and budget.
  2. Character Design and Asset Creation:
    • Oversaw the design of the 2D characters based on the approved art style.
    • Builded a library of reusable assets to expedite future projects.
    • Managed stock footage sourcing.
  3. Animation and Production:
    • Animate the characters and scenes according to the storyboard.
    • Managed internal and external stakeholder reviews
    • Simultaneously work on different parts of the animation to meet deadlines.
  4. Sound Design and Music:
    • Coordinated with sound and music vendors on to match the mood and tone of the videos.
    • Arranged sound mix reviews when necessary.
  5. Post-production and Delivery:
    • Edit the final animation, adding visual effects if necessary.
    • Color correct and enhance the visuals to achieve the desired look.
    • Export the animation in the appropriate format and resolution for its intended distribution platform (Web, social, etc.).